About Us

Up Tourism & Marketing was established by Ella Pressburger in 2012, MA Business management, specializing in marketing at Ben Gurion University.

After graduating from university Ms. Pressburger   built a total marketing and sales system  from the strategic stage until its implementation; in practice for 12 years.


2012 Ms. Pressburger established her owned business- Up Tourism &Marketing to revive, develop & promote the tourism business in the Israeli Jezreel Valley.

The strategy is to pull customers instead of pushing them, using exciting content. Therefore, a new brand was born- "Emek Dream" which provides unique activities & things to do with amazing local hosts in the Jezreel Valley  ,together with people who made their dreams come true.


The tourism industry is very competitive because it is a very profitable sector. Competition increases from year to year

Ella believes that the way to succeed is through strategic work that includes building an exciting vision, building a strong and valuable customer experience, and only then focused & integrated marketing and sales work.

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