Up Tourism & Marketing was established by Ella Pressburger in 2012, MA Business management, specializing in marketing at Ben Gurion University.
After graduating from university Ms. Pressburger built a total marketing and sales system from the strategic stage until its implementation; in practice for 12 years.
2012 Ms. Pressburger established her owned business- Up Tourism &Marketing to revive, develop & promote the tourism business in the Israeli Jezreel Valley.
The strategy is to pull customers instead of pushing them, using exciting content. Therefore, a new brand was born- "Emek Dream" which provides unique activities & things to do with amazing local hosts in the Jezreel Valley ,together with people who made their dreams come true.
The tourism industry is very competitive because it is a very profitable sector. Competition increases from year to year
Ella believes that the way to succeed is through strategic work that includes building an exciting vision, building a strong and valuable customer experience, and only then focused & integrated marketing and sales work.